From The Blog

Why Hiring Professionals for E-commerce is Worth Every Penny11 min read

Nov 20, 2016

The internet has made it easier than ever for your business to reach a broader audience – but not all e-commerce businesses thrive in this quickly growing market saturated with a multitude of sellers all hoping to attract the attention of potential buyers. What will set you apart and make you more competitive in the world of e-commerce?

An effective website is a vital part of a successful e-commerce business.

If you want your business to grow into a successful, profitable venture, you will need to move beyond platforms like Shopify. As great as these quick and low-cost options can be, it takes a bigger investment of time and money for your e-commerce business to come into its own. You’ll need your own website, and that website needs to be efficient, optimized, mobile-friendly, and engaging to your audience, and it should be carefully crafted with an eye toward how graphic design builds your brand and helps convert visitors to customers. To stand out from the crowd of cookie-cutter DIY sites, you need a website that is unique to you and your needs and inspires consumers to take action. You don’t want to be driving traffic to your website only to find that the website fails to make a good impression and convert customers!

Experienced professionals at digital agencies like Mockingbird understand graphic design, optimization, and how to convert visitors to customers. They know where to place calls to action and how to seamlessly lead visitors through the shopping experience, making it easy and pleasant for your customers to make purchases. Making the investment of hiring professionals will yield greater returns than guessing at how to do it on your own. Because they have the experience, e-commerce professionals can create a more compelling and effective website in less time, which means you can start selling sooner and see better results.

Efficient management of data and images will keep your e-commerce business organized.

Managing a product catalog with all the information and images related to your various products can be a daunting task. Jumping in without a plan for naming conventions for assets and folders and an organized way of managing data and images from the beginning can result in a haphazard jumble that will frustrate both you and your customers.

E-commerce professionals have years of experience managing data and assets in an organized, efficient way. You can save yourself the time and headaches of hunting through files to find what you’re looking for by trusting an e-commerce professional to manage your catalog.

Integration and security are important to making sure your e-commerce business runs smoothly.

There are a lot of specialized engineering skills, tools and processes involved in integrating e-commerce transactions into your existing business systems. The processes that help data flow from your e-commerce site to your enterprise resource planning (ERP) program and fulfillment systems are as complex as they are important for the smooth operation of your business.

Security for your e-commerce site is also important for both you and your customers. Customers are entrusting you with their personal details, including payment data, and they’re trusting that you know how to keep that data protected. The shift to online marketing and shopping has also driven a shift in the way consumers approach potential purchases; they’re more savvy and more skeptical than past generations of consumers, and will be wary of sites that don’t feel trustworthy and secure. It’s important that you’re able to ensure a secure online shopping experience.

Both integration and security require knowledge of technical processes and best practices. Professionals with experience in e-commerce have the knowledge and expertise to handle these most sensitive aspects of e-commerce so you can rest assured that all of those behind-the-scenes processes run smoothly. Hiring professionals to build your e-commerce site also means you will have experts providing technical support and maintenance to keep everything in working order, quickly fixing any glitches or problems.

E-commerce offers great opportunities for businesses to grow and thrive, and hiring professionals to oversee your e-commerce enterprise can give you the edge that will set you apart and set you up for success. If you make that investment at the beginning, you will reap the benefits not only in the quality of your website, but also in the speed at which your project will come together and the efficiency with which it will operate after launch. Good news: you can find professionals at Mockingbird Creative who can deliver a polished, effective website, manage your catalogue efficiently, and oversee integration, security, and maintenance to create a seamless e-commerce experience. Visit our e-commerce page to learn more!