From The Blog

How Graphic Design can Make or Break Your Website10 min read

Sep 19, 2016

If you’re planning to launch a web project, you may have been browsing different websites for ideas. You may have noticed that some websites immediately grab your attention and make you think, This company knows what it’s doing, while other websites make you want to click the back button immediately. What is the difference that elicits such opposite instinctive reactions? The answer is often simple: graphic design.

The design of your website is your first impression with potential customers, clients, or patients online. It can give users visual information about what your company does and the aesthetic you’ve created. Is your business a humble, homey restaurant? A sleek, modern office? The design elements for the websites of those two businesses would be completely different, as you can probably imagine. Graphic design can tell the story of your business so that potential customers can see, at a glance, what your company is all about. This is the essence of branding online: using graphic design to create a recognizable look and feel that customers will associate with your business.

Beyond branding, a recent study suggests that design elements are even more important than content when it comes to earning the trust of visitors to your website. A boring web design, busy layouts, and small print that is hard to read are among the reasons participants gave for mistrusting certain websites. It is vital to earn the trust of users who visit your website if you hope to convert them to customers or clients, and that means paying attention to graphic design.

Graphic design can also make the difference between a generic page and a truly memorable website that will capture potential customers’ interest and leave a lasting impression. The colors, font, assets like images and videos, and the overall mood of your web project can set it apart from the flood of sites through which internet uses are sifting.

Thoughtful design elements can also help convert visiting users into customers in more direct ways. A well-designed website gives users obvious avenues for taking action, like a “Buy” button, so that the attention captured by that great first impression can be channeled into action.

If it sounds like a challenge to create a website that stands out and converts visitors to customers, that’s because it is! In the digital age, with an increasing number of websites and an ever-growing number of shoppers going online to research the products they want to buy, enlisting the help of an experienced, professional graphic designer can make all the difference for your business. Graphic design professionals like the team here at Mockingbird Creative can transform your ideas and objectives into compelling design elements that will make your message heard above the din of DIY websites.

One of the biggest benefits of working with professional graphic designers is efficiency. We have expert knowledge of graphic design tools and the latest trends, and we are able to deliver powerful and compelling graphics more quickly than if you try to do it on your own. That said, working with design professionals doesn’t mean you surrender control! We are here to make your vision a reality.

So, if you’re ready to see what graphic design can do for your business, contact the team at Mockingbird by calling 479.802.4954 or emailing hello@mockingbirdcreative.com, and ask us about our monthly retainer packages, which include graphic design hours devoted to your business.