Blog

6 Must Have Apps for Small Business Owners

Small business owners are superheroes. Your time management, organizational, and communication skills have to be top notch to keep up with the different facets of your business. I decided to put together a list of apps that will make your life simpler and more...

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Google My Business API Release

It is no secret that people are getting more and more frustrated with businesses’ locations and hours being wrong on Google. This problem is an inconvenience to customers and causes businesses to lose sales due to factors out of their control. Luckily, Google has...

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Finding Your Target Market

Target markets are important, without a specific target market, your company is wasting time, money, and resources. A target market is a select crowd that is most likely to purchase or use your product or service. With a narrowly defined target market, your business...

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Mobile Speed Matters

Are you behind on the mobile movement?  Here are some stats about why an optimized mobile website is so important.  Mobile isn't the future anymore - it's already here and it's not going anywhere. In the past year there has been a 20% increase in mobile's share of...

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Mobile Speed Matters

Are you behind on the mobile movement?  Here are some stats about why an optimized mobile website is so important.  Mobile isn't the future anymore - it's already here and it's not going anywhere. In the past year there has been a 20% increase in mobile's share of...

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Greenhouse Grille

Greenhouse Grille came to us with delicious food and an awesome menu,  but a very out of date website.  The site was functional but our designers at Mockingbird saw a vision that matched the beauty and art behind the food.  Greenhouse Grille is a local favorite in...

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Make Email Marketing Count

Every day our inboxes are flooded with junk mail- some of it spam, some of it special offers from retailers, and some of it is just plain random. So what makes people want to open an email they see in their inbox?  How can you catch their attention long enough...

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Connecting with the Holidays

For most retailers, the holiday season means a bigger chance to bring in revenue than any other time of the year.  One of the best advertising strategies is to connect your brand with the upcoming holidays, even if your brand isn't necessarily holiday specific.  In...

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Adopt-A-Trail

A few months ago when we celebrated our 5-year anniversary, we started our project of adopting a section of the Frisco Trail in Fayetteville. After a series of trail cleanups, we are excited to announce that our sign has officially been put up on the trail.  The trail...

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Collier Drug Stores

We are excited to welcome Collier Drug Store to the Mockingbird client family!  We launched their new website this week in preparation for their special 100 year campaign and couldn't be more happy with the results.  Collier Drug Store is your lifetime friend and...

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Build a Better Blog

One of the most used statistics at the Mockingbird Creative office is, "Blogging is the number one traffic generator from search."  Blogging has gotten huge over the past few years, and not just for individuals, but for businesses as well.  A lot of people are...

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E-Commerce Strategies

E-commerce websites are a huge undertaking if you want to create a custom, online store for your customers.  There are a lot of things to consider especially because the customer service aspect of the store comes down to site usability.  There's no real person to...

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2015 Holiday Shopping Trends

The 2015 holiday season is starting early this year!  It's time to get your business geared up for all the madness. Here are some 2014 stats from Think with Google to start us off: At least 25% of holiday shoppers started shopping before Halloween.  50% had almost...

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How Long Has Your Logo Been Around?

Aristotle once said, "The soul cannot think without an image...." Branding should at the top of your list when you're starting a new business.  Your logo and name are the first things people see, so careful consideration should be taken when choosing a logo design,...

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Reorganizing Social Media Strategies

Sometimes utilizing social media posts to gain followers can seem like a shot in the dark.  While it's definitely not a simple task, there are some strategies you can use to boost your number of interactions and followers. Keep in mind that different strategies work...

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Unskippable Ads

With so much media clutter, both online and print, it's important to make sure that your advertising efforts are breaking through it all and being seen.  This is especially hard with video ads, specifically YouTube ads.  YouTube is the world's second largest search...

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2015 Design Trends

This year, digital design trends seem to have taken a turn towards a softer approach.  Handwritten fonts, thick brush strokes, and pastels are making an appearance all over the web. In the past, structured fonts with clean lines were big in typography but this year...

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The Micro-Moment

Displaying your products in store and online isn't enough these days to beat the competition.  Consumers want brands to work around them.  They want to be able to get information about your brand at a moment's notice, especially on their smartphones.  Competitive...

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Make Your Event a Success

At some point, most companies will host an event whether it be to celebrate a company milestone, support a cause, or engage the community.  Creating an event page on your website and selling tickets online is one of the best ways to increase attendance at the event...

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We Want to be Your Marketing Team

Mockingbird Creative provides comprehensive marketing plans for all of our clients. Our team is here to provide day to day marketing management to help you and your business reach its goals. We specialize in brand and marketing strategy, graphic design for print and...

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Are you ready?

Begin your journey with Mockingbird today. Let's go!

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Fayetteville, Arkansas

Mockingbird was born in this lively southern town, home to the University of Arkansas and a community of artists and musicians.

Portland, Oregon

Diverse, tech-savvy, and with a mindset focused on startups, Portland is a fantastic place for Mockingbird to spread its wings.

Washington DC

Our nation’s capital and home to a thriving business community, where our presence supports our Federal Government work as well as a number of small companies.