From The Blog

Big News from the Googleplex – and What it Means for Your Business9 min read

Oct 24, 2016

There’s no question about it: we are entering an age dominated by mobile devices. More than half of all search queries are now coming from mobile devices like cellphones instead of desktop computers. Google has been pushing webmasters to prioritize mobile-friendly versions of their sites for a while now, and the search engine made changes in 2015 to promote sites that work well on mobile devices over ones that don’t. Now, Google’s Gary Illyes is announcing another big change that will give mobile searches an even bigger edge over desktop searches: a mobile-first search index.

Sometime in the next few months, Google will release a separate mobile search index that will take precedence over the secondary desktop index. Google has indicated that the mobile search index will update more rapidly, which means that desktop versions of websites could lag behind and become out-of-date compared to mobile versions.

Though details about how exactly this new index will be implemented have not yet been released, industry insiders suggest that a significant effect of this change will be the way Google’s ranking algorithm will run, since it will prioritize content from websites designed to work on mobile devices instead of using data from desktop content to figure out mobile rankings. (For more on this, check out this article from The Guardian and this article from Search Engine Land.)

What does this mean for businesses and their websites? For one thing, stripped-down mobile versions of websites designed primarily for desktop aren’t going to cut it anymore. It’s going to become increasingly important for businesses to have a single version of their websites that is compatible with both desktop and mobile searches.

Good news: You don’t have to figure out how to keep up with the move to a mobile search index, because the experienced team at Mockingbird can do it for you. If you think your website might need a revamp before the mobile-first index launches, contact us by calling 479-802-4954 or emailing hello@mockingbirdcreative.com.